Business Process & Services Information

This page explains how the Ardindo platform works end to end — from the business model, how users register and sign in, the product catalog display, payment methods, to consumer complaint resolution. Everything on this page is publicly accessible without signing in.

Business Model

Ardindo is an Electronic System Trading Operator (PMSE) running three trading models on a single platform:

B2C — Retail for Consumers

General consumers buy products at retail directly from registered sellers (vendors), like a typical online store.

B2B — Between Businesses

Wholesale/corporate transactions between businesses (vendor to vendor), including price offers and negotiation before ordering.

B2G — Government & Village Procurement

Procurement of goods/services for government and village institutions following LKPP / e-Catalogue V6 standards, with the role flow Procurement Officer (PP) → Commitment-Making Officer (PPK) → Treasurer → Supplier.

Service Types

In line with the Electronic Commerce (PMSE) classification, the service types operated by Ardindo include:

Retail Trade (Perdagangan Eceran) — selling goods at retail (per unit) directly to general consumers via the electronic system.
Business-to-Business Trade (B2B) — wholesale/corporate transactions between registered sellers/companies.
Government Goods/Services Procurement (B2G) — procurement services for government and village institutions per LKPP / e-Catalogue standards.

User Login & Registration Method

To transact, end users access the service through a registered account. Browsing the catalog needs no account; an account is required when placing an order.

Account Registration

Open the Register page, then fill in your details (name, email, and password).
Verify your email address via the confirmation link sent to the registered email.
For sellers/suppliers: complete identity verification (KYC) and store profile via the Complete Profile Wizard before selling.

Signing In (Login)

Open the Sign In page, then enter your account identifier and password.
The identifier field accepts Email, NIP (for civil servants), or NIB (for businesses).
After signing in, users are routed to a dashboard matching their role (Buyer, Supplier, PP, PPK, or Treasurer).

A single identifier field accepts Email / NIP / NIB, so general consumers, government officials, and businesses all sign in through one uniform entry point.

Product & Service Catalog Display

All traded goods and digital products/services appear in an online catalog that can be browsed openly without signing in. The catalog is organized by category and presents products as cards, so prospective buyers can browse, compare, and inspect details before deciding to buy.

What the Catalog Shows

Catalog page (product-card grid): each card shows the product image, name, price, seller/store name, location, and rating.
Filters & search: filter by category, price range, and rating; keyword search; and sorting (most popular, newest, or price).
Product detail page: image gallery, price (with a strikethrough price when discounted), availability/stock, specifications and variants, full description, seller information, plus buyer reviews and ratings.
Buyer actions: an "Add to Cart" button and continue to the ordering process (ordering requires login).

Types of Products & Services Traded

Traded items include both physical goods and digital products/services across many categories — from office supplies, electronics, and equipment to services and digital offerings. For government and village procurement, the products shown follow the e-Catalogue (LKPP) provisions.

View Product Catalog

Payment Method

All payments are processed through a certified third-party payment gateway, Midtrans. Ardindo does not store users' payment card data.

Available Payment Channels

Bank transfer / Virtual Account of several national banks
Digital wallets (e-wallet)
QRIS
Credit / debit card

Payment Flow

The buyer completes checkout and selects a payment channel.
The payment is processed securely through Midtrans.
The system automatically verifies the payment status before the order is forwarded to the seller.
Funds are released to the seller's balance once the payment is confirmed; government procurement uses the Direct (LS) or Cash Advance (UP) payment mechanism.

Consumer Complaint Resolution

Consumers may file complaints through the Ardindo Consumer Complaint Service or the Directorate General of Consumer Protection and Trade Compliance (Ditjen PKTN), Ministry of Trade of the Republic of Indonesia. Complaint contact information is accessible without login, and the handling flow is explained on the Complaint Handling Mechanism page.

Complaint Contact Handling Mechanism

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